As HR leaders in your organization, you spend a lot of time developing thoughtful and comprehensive health care programs. It can then be frustrating to see these strategies and programs fail simply because the employees did not know about the underlying programs or take advantage of them. Reaching out, engaging employees, and communicating the full value of these programs is critical.
This can be a frustrating statistic for benefit leaders, considering the large amount of time, money, and focus that companies spend attempting to educate employees about the details of their benefits.
Your employees have an appetite for personalized content and recommendations. Consumers are finding employer-provided tools more helpful and their interest in targeted communications is increasing.
Most Helpful Tool or Information From Employers2
Making sure your communication content and methods are authentic, immersive, and hyper-relevant is key to engaging your employees and driving successful outcomes.